About White Leaf Consultancy

Over the years, I watched talented firms and ambitious funders make costly mistakes. Not from lack of effort, but from lack of experience. The wrong strategy. The wrong partners. The wrong timing. These are not failures of intelligence. They are the kind of lessons that can only be learned the hard way, across years and dozens of difficult decisions.

I founded White Leaf because those lessons should not have to be yours.

My career in the legal sector has been wide and deliberate. I have built technology platforms that grew revenue by £9 million per month, led asset disposals, and aligned cultures and systems through complex acquisitions. I have held C-suite positions across multiple businesses, managed multimillion pound budgets, and championed emerging case types long before the market caught up. The result is a perspective that is as commercial as it is strategic.

As Head of Client Acquisition at Slater and Gordon, I was responsible for sourcing and onboarding every client the firm brought on, while simultaneously serving as CEO of ICM and AAH. That dual responsibility gave me a ground-level understanding of how client relationships are built and where they so often break down. I have also worked closely with the SRA, advising on funding matters and unscrupulous practices, which has given me a sharp eye for risk and the conduct that sits behind it.

In the insurance sector, I have structured solutions that are both commercially sound and fully compliant, for law firms and their clients.

Outside of the work itself, I have mentored individuals at every stage of their careers. Experience only has value when it is shared.

White Leaf exists because knowing who to trust, where to invest, and how to structure the right arrangements is not something you can shortcut. But with the right guidance alongside you, you do not have to start from scratch.